In today’s scenario when businesses experience so much cut-throat competition with each other, the rank tracker is a tool that gives an edge to the companies that want to keep itself a cut above the rest. It helps to get an understanding of the market and the way that they might improve their services. Viewing of results on the SERP is an excellent way to keep a corporation abreast of the latest in their field. Incorporating changes to their system can be carried out by analyzing what works and what doesn’t with the following features of the software.
• Frequent rank tracking helps analysis – Frequently tracking the rankings through the rank tracker helps to identify the changes that work in their favor. Each type of keywords is analyzed for different geographies and different languages so that the necessary changes can be made to secure higher rankings in Google and Bing search pages. Even choice of device can be selected through it to get better understanding of user preferences. Constant monitoring of rankings is also helpful to get an idea of how competitors are faring in the market.
• E-mail alerts and dashboard are helpful – The rank tracker come with features like e-mail alerts and a tracking dashboard that is helpful to get a fair idea of the work that is being done by the software to track the ranking of a site based upon keywords. The e-mail alert helps a client to focus on those keywords that work in its favor and modify those which doesn’t. Similarly, the dashboard present gists of the keywords that are more common compared to others and help a client to work upon them more efficiently.
Hence, these features help a business to concentrate on their deliverables more closely so that more matching keywords can be developed so that a company can have a better ranking in the SERP page of Google and Bing.